October was established as the Month of National Breast Cancer Awareness in 1985 which has been successful in making people aware of this terrible disease, what are the possible predispositions that increase the risk of developing this cancer, symptoms, how to detect cancer at home, what are the remedies and treatments available to women who already have breast cancer, prognosis, and changes related to lifestyle that can be adopted. There are several ways you can raise awareness about breast cancer among people around you.
Spread the Word
Breast cancer awareness month is the right time to raise awareness about the disease. Many medical institutions, hospitals, clinics and non-profit organizations make different types of programs and movements that help people learn more about topics such as breast cancer.
Free health check-up
For their own justified reasons or fears, women may shy away from getting themselves checked. Offering a free check-up can be a good idea to get these women to shed their awkwardness and come for a check-up. You can even try to get a celebrity to participate in a similar event. If you prefer, you may deliver discount coupons for health checks. Discount coupons can be given with other women related products as well. You may give pink ribbon to all women who come to a check-up and urge them to wear it at least for a day. This will ensure that the awareness message is spread far and wide.
Holding a campaign for a week in the city will be a good way to clear all the doubts that people have. You can ask people to send their queries to an email, and these questions can be answered through lectures. You can invite experts to your city to have an interactive seminar with people. You can use the event to sell goods such as awareness-raising rubber bracelets or shirts, or even handbags. The raised money can be donated to a research center or a clinic or hospital.
Using the newspaper or radio station to reach the masses has been a successful strategy implemented by many institutions to raise awareness of a problem. You can publish a series of articles in the newspaper. You can invite gynecologists and oncologists to write these articles. These items should aim to give people information about the causes, symptoms and treatment. It should also serve the purpose of eradicating misconceptions or myths about the disease. Apart from this, you can also give readers a daily health tip that will help them stay away from the factors contributing to the risk of breast cancer.
Organizing a walk can also be an effective way to create awareness among people. The Race for the Cure is held annually in nearly 100 cities in the United States alone, and is also organized in countries like New Zealand, Germany, etc. You can motivate people to participate in such programs by advertising on local radio and in the newspaper. You can hold a competition and a marathon would be a great idea. A slightly different competition would be designing a logo or symbol about breast cancer awareness. This logo or symbol can go on shirts that people participating in the walk or race can use. You can even get a famous artist or designer to design a special symbol for your event. Promotional products can be given out to the participants after the walk. A large group of people attracts other people, so it wouldn’t be a bad idea to have some participants in the race give the promotional products to the spectators and passers-by as they run or walk past them.
Many business organizations also do their bit in creating awareness about breast cancer by holding one of the days in October as ‘Pink day’. Employees are encouraged to incorporate the color pink in their attire. Men can wear pink shirts or ties. Women can opt for pink blouses paired with cream skirts or pants. A pink handbag or scarf can also do the trick. Another idea might be to include a pink theme for the website of the company. Finally, the company can have all employed women get a health check sponsored by the company. Even on a personal level, you and your friends can hold a pink day.
The chain status on Facebook
A couple of years ago, girls and women around the world had different colors as their status messages on various networking websites and online messengers, including Facebook: red, beige, white, black, purple, etc. Soon, however, the cat was out of the bag, and the mystery of the colored statuses was revealed. Women had put the color of their bras as a Facebook status for the month of breast cancer awareness! At first glance, that seemed like a stupid idea. But it worked. It was noticed. The people became intrigued. All around the world people were reading about breast cancer. Although many people ridiculed this, the movement served its purpose – it did raise awareness of breast cancer. However, the idea became extinct and the tradition was not followed the next year. But you can change that trend and start again.
There is much each of us can do to raise awareness of breast cancer and other medical problems as well. We must believe in the power we have – to make a difference, to change the world. If we believe, we can and must do something.